In the context of market recovery, real estate of genuine value will serve as a safe ‘haven’ for capital, with the potential for stable returns and even growth in value in the future.
The rise of real estate of genuine value
The real estate market in the beginning of 2024 has witnessed significant fluctuations, with property prices still rising sharply and showing a tendency to continue increasing.
Contrary to the belief of many, high price levels have not limited homebuyers, as evidenced by the continued good liquidity in projects. For instance, during the late 2023 to early 2024 period, new launches in the western area of Hanoi have still attracted buyers.
Experts attribute this paradox to a shift in investors’ preferences. Instead of seeking short-term profits as before, investors are now turning to products with real value and high utility. Therefore, real estate products with genuine value, high liquidity, meeting both residential and investment needs, are gaining favor among investors.
Moreover, the recent market fluctuations have acted as a filter for the real estate market, allowing only projects with full legal compliance, reputable developers, and good quality to stand firm. Thus, real estate of genuine value is becoming a new direction.
The Vietnam Real Estate Research Institute believes that designing residential products with significant value, unique meanings, meeting both living needs and having long-term collectible and durable value, will be a new development trend from 2023 to 2030.
On the other hand, many reputable reports suggest that real estate of genuine value will lead the market in the coming time, especially as the supply of this segment in major cities like Hanoi is facing scarcity.
A series of projects with genuine value have seen positive liquidity performance
The reality has proven that the real estate market has seen many bright spots in the last quarter of 2023 and the beginning of 2024 with the rise of real estate of genuine value. Many high-end projects have recently been launched and have shown good absorption rates, especially in the western area of the capital city – where there have been, are, and will be significant infrastructure developments.
Recently, The Aura tower – a project within the LUMIÈRE Evergreen development by Masterise Homes, the highest-end segment in the Smart City urban area, garnered over 1,600 bookings upon its market debut. Prior to that, the West B tower – part of the Masteri West Heights project also located in this developer’s Smart City – achieved over 2,200 bookings within just a few days of its launch.
These projects share common characteristics that meet the pillars of real estate of genuine value, including location, amenities, distinguished design with luxurious living spaces, alongside superior quality. In particular, the LUMIÈRE Evergreen project possesses real value elements from its prime location, beautiful design, high-quality construction to its diverse system of 60 amenities, catering to the residents’ elevated living standards. These amenities include an indoor four-season swimming pool, international standard gym, business lounge, children’s play area, BBQ area, therapeutic garden, outdoor swimming pool, and more. Surrounding the project is a comprehensive range of amenities within the Smart City, including nearby international standard schools, facing green parks, and a recreational lake, providing residents with a convenient and holistic lifestyle supported by commercial, educational, and service facilities.
From the focal point of the Smart City urban area, residents can quickly connect to nearby areas via major arteries such as the 3.5 Ring Road and three metro lines 5, 6, 7… The construction quality is also a highlight of the apartments, utilizing premium Low-E glass systems, ceiling height closeness, along with expansive glass balconies to maximize views. Inside the apartments, only furnishings from renowned brands are used, offering an internationally standardized living space. The lobby area, corridor system, elevator areas… all meet international standards in aesthetics and quality.
With the harmony between genuine value and exceptional quality, the aforementioned projects promise to set a milestone in liquidity for the real estate market in 2024. In the context of gradual market recovery, many experts believe that real estate with high utility value serves as a safe “haven” for capital flow. Beyond financial aspects, it encompasses utility value and long-term development potential. Real estate of genuine value enjoys favorable locations, complete infrastructure, and good connectivity with developing central urban areas, along with clear legal frameworks, offering high value. Additionally, it provides stable profit generation and growth potential in the future, delivering sustainable and long-term investment benefits for investors.
